Golden
Asset
Redefining retirement for SLM Ethiopia. We transformed Mr. Tesfaye Dessalegn's vision into a premier digital bridge between decades of expertise and the modern labor market.
Branding / Platform / Strategy
© 2026 Helm Creative
Asset over
Liability
Founder Mr. Tesfaye Dessalegn envisioned a world where seniors aren't sidelined. We helped move SLM from a "pre-retirement" concept to a high-value Job Market Platform where 30+ years of experience becomes a company's greatest competitive edge.
Senior
Authority
The identity balances institutional trust with modern tech. We used a "Legacy Gold" and "Professional Ink" palette to appeal to both corporate HRs and seasoned veterans, establishing authority while maintaining approachability.
The
Marketplace
A specialized portal at slmethiopia.com designed for clarity, accessibility, and high-level matching between experienced professionals and forward-thinking companies.
Expert Profiles
Detailed veteran profiles highlighting decades of industry-specific experience and specialized skills.
Smart Matching
connecting companies with professionals based on expertise, industry, and project needs.
Secure Platform
Enterprise-grade security ensuring confidential information and professional interactions remain protected.
Building the future of work
Ready to transform your vision into a market-leading platform? Let's build something extraordinary together.
Let's Work Together