The Glow
Up
How we turned a hidden gem into the #1 destination for the Diaspora.
Visible Beauty,
Hidden Online.
Yeru Beauty Salon had everything: a stunning interior, talented stylists, and a warm atmosphere. But digitally? They were invisible.
Local search results were dominated by competitors. The salon relied on walk-ins, missing a massive market of international visitors and the diaspora community looking for trusted, premium service in Addis.
"We were doing great work, but the people who needed us most couldn't find us."
Location
4 kilo, Addis Ababa, ET
Manifesting Traffic
We optimized their Google Business Profile, targeting keywords specific to international clients and premium care.
Featured Client
"I just moved back to Addis and was desperate to find a good salon. Found Yeru on Google and it's exactly what I needed!"
Client
Found them via Google Maps. The best service I've had in Addis. The staff is professional and the vibe is amazing."
Client
The Result
Within weeks, Yeru became the top recommendation for foreigners and diaspora visiting the city.
Client satisfaction
98%
"We were hidden before. Now, foreigners see us as the top choice. I can't thank Helm enough."
Elias Kefle Manager, Yeru Beauty Salon