Bertu Media - Community Platform Brand Transformation Case Study by Helm Creative Agency
Complete visual identity redesign for Ethiopian media platform focused on charity, entertainment, and news.
Bertu
Media
From an outdated logo to a bold, modern visual identity—building a cohesive brand system for Ethiopia's emerging community platform.
From
Invisible
Bertu Media had the vision, a community platform for charity, entertainment, and news, but their visual identity wasn't reflecting their ambition. We built them a cohesive brand system from the ground up.
Before
Original Logo — Lacked impact and memorability
After (New)
New Logo — Bold, memorable, unmistakably Bertu
Building a System
Not just a logo—a complete visual language that works across charity, entertainment, and news
Brand in Application
Community First
Warm, approachable visuals for donation campaigns
Bold & Energetic
Dynamic layouts that capture attention
Clean & Authoritative
Typography-forward layouts for credibility
The Website
A modern, sexy digital home that balances charity, entertainment, and news
Homepage — Dynamic hero section showcasing all three pillars
Trusted by Community Leaders
" Dereje said he absolutely loved it—calling it "great work" and praising the craftsmanship. The new identity finally gives Bertu Media the visual presence it deserves.
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Co-founder
" "WOW! ያበደ ነው ካልሻ!" Eliyas was blown away by the transformation. The new brand is bold, modern, and exactly what we needed to increase our reach.
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Co-founder
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